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Analytics

Monitor your business performance with comprehensive analytics that track visitors, sales, and conversion metrics in real-time.

Key Metrics​

Core Performance Indicators​

  • Visitors - Track unique and total visitors to your payment links
  • Total Sales - Monitor revenue from completed payments
  • Payments - Count of successful transactions
  • Conversion Rate - Percentage of visitors who complete purchases

Real-time Monitoring​

  • Live Visitors - See active visitors on your payment pages
  • Active Carts - Monitor users currently in checkout process
  • Live Updates - Real-time data refresh without page reload

Analytics Features​

Timeframe Analysis​

Choose from multiple time periods to analyze your performance:

  • 7 Days - Recent performance trends
  • 30 Days - Monthly overview
  • 90 Days - Quarterly analysis
  • 1 Year - Annual performance review

Visual Charts​

Interactive charts help you understand trends:

  • Revenue Chart - Track sales performance over time
  • Visitor Chart - Monitor traffic patterns
  • Comparison Views - Compare current period with previous periods

Recent Activity​

Stay updated with your latest transactions:

  • Recent Payments - View your most recent successful payments
  • Payment Status - Track completed, pending, and failed transactions
  • Quick Actions - Access detailed payment information

Getting Started​

For New Businesses​

If you're just starting out, your analytics dashboard will show:

  • Zero values for all metrics initially
  • Placeholder charts with flat lines
  • Guidance message: "Analytics appear once payment links are visited"

Data Collection​

Analytics data is automatically collected when:

  • Visitors access your payment links
  • Customers complete checkout processes
  • Payments are processed successfully

Understanding Your Data​

Conversion Rate​

Your conversion rate shows the percentage of visitors who complete a purchase:

Conversion Rate = (Completed Payments / Total Visitors) × 100

Revenue Tracking​

Revenue is calculated from:

  • All completed payments
  • Excludes refunds and failed transactions
  • Real-time updates as payments process

Visitor Analytics​

Visitor data includes:

  • Unique visitors (one count per user)
  • Total page views
  • Geographic distribution
  • Device and browser information

Best Practices​

Regular Monitoring​

  • Check your dashboard daily for trends
  • Monitor conversion rates weekly
  • Review monthly performance reports

Optimization Tips​

  • High visitor count but low conversion? Check your checkout flow
  • Low visitor count? Focus on marketing and link sharing
  • Seasonal patterns? Plan inventory and promotions accordingly

Data-Driven Decisions​

Use your analytics to:

  • Identify peak performance times
  • Optimize checkout processes
  • Plan marketing campaigns
  • Set realistic sales targets

Troubleshooting​

No Data Showing​

If you don't see analytics data:

  1. Ensure payment links have been shared and visited
  2. Check that payments are completing successfully
  3. Verify your business account is properly configured

Missing Recent Data​

If recent data isn't appearing:

  • Allow a few minutes for data processing
  • Check your internet connection
  • Refresh the page to update real-time metrics

Support​

Need help with your analytics dashboard? Contact our support team at hello@torque.fi for assistance with:

  • Understanding your metrics
  • Optimizing conversion rates
  • Technical issues with data display
  • Custom reporting needs